Digital marketing refers to the use of digital technologies, such as the Internet, mobile devices, and display ads, to promote products or services. This umbrella term includes various strategies, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, e-commerce marketing, and social media marketing, among others. These digital marketing techniques are becoming increasingly common in Orange County, CA, where businesses are leveraging advanced technology to reach their target audiences. Additionally, non-Internet channels, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones, are also utilized for digital marketing in Orange County, CA.